Marketing Strategy Audit

A marketing strategy audit is an in-depth review of a company’s overall marketing activities and plans. It aims to assess the effectiveness of existing marketing strategies or create new ones if they don’t already exist, identify opportunities for improvement, and provide insight into where you need to focus your efforts to improve your results.

We support you in setting up a tailor-made marketing strategy aligned with your objectives, and we propose actions to implement. The marketing strategy offers added value by promoting growth, strengthening the competitive position, improving customer relations, and ensuring continuous adaptation to market dynamics. It is an essential element for the success and sustainability of companies in a competitive business environment.

Here are the key steps in a marketing strategy audit:

1. Define the audit objectives with you

2. Data collection on campaigns, performance, analytics reports, budgets, and ROI.

3. Analysis of the current marketing strategy

4. Market and competition study

5. SWOT Analysis

6. Performance evaluation

7. Review of marketing channels used

8. Analysis of online communication

9. Evaluation of the tools and technologies used

10. Collection or analysis of customer feedback

11. Benchmarking

12. Proposal for improvement based on the audit findings

13. Detailed action plan for implementing improvements

The step-by-step strategic support ensures a methodical and structured approach to develop an effective marketing strategy aligned with your objectives . So that you can propel your marketing strategy, we are committed to providing you with the following at the end of our marketing audit:

1. An analysis of the current situation or strategy

2. SMART Marketing Objectives

3. A SWOT analysis

4. The definition of the unique value proposition (UVP)

5. Selecting relevant marketing channels

6. A clear action plan in line with your objectives

7. An implementation schedule

8. Budgeting, necessary resources

9. Performance monitoring and measurement

10. Team training and ongoing support as needed

Marketing strategy adds significant value to businesses on many levels. Here are some of the benefits of implementing an effective marketing strategy:

- Sales growth through increased visibility

- Strengthening company or brand awareness

- Competitive differentiation

- Better understanding of the market, trends and behaviors

- Customer loyalty

- Adaptation to market changes/developments

- Profitability of advertising investments

- Resource optimization

- Innovation and product launch

- Establishment of partnerships

- Reputation management

Marketing strategy auditing is an ongoing process that can be conducted at regular intervals to ensure that the strategy remains aligned with market developments and business objectives.